The Consultant You Talk To Is the One Who Does the Work
Lightray Solutions is a Fullerton, California consulting firm founded by Edward Pinela, MBA. You work with him directly, from the first call to the last deliverable.
Lightray Solutions helps small and mid-sized businesses get more from their data, their website and their marketing. Edward Pinela, MBA founded the firm in 2020, after 20+ years of hands-on work in technology and marketing, and he still leads every engagement himself: Power BI dashboards, websites, SEO and CRM, delivered remotely to businesses anywhere in the United States.
“…we began working together and have officially launched a second website with them because of how easy it was for the first time around. Great communication, beautiful work, and seamless transition from a simple idea with a few points to a full professionally made website…”
— Nikki Y., Google review
Who is Edward Pinela?
Edward Pinela, MBA is the founder and principal consultant of Lightray Solutions. He has spent more than 20 years building reports, websites and marketing systems for businesses, with 200+ projects delivered. He scopes each engagement, does the core work himself and stays with it through delivery, so nothing is lost in a handoff.
That is the difference from how most agencies work. A senior person sells the project, then a junior team delivers it while learning on your budget. At Lightray, the person on your first call is the person who builds your dashboard or your site, and who answers the phone when you have a question. His background is on his LinkedIn profile.
What does Lightray Solutions do?
Lightray works where data, websites and marketing meet, which is where most growing businesses get stuck. A website that ranks but cannot capture leads, or a CRM full of data nobody reports on, is one problem viewed from two sides. Edward works on both sides of it.
- Power BI and business intelligence: dashboards and reports built on the data you already have, from QuickBooks to SQL databases. See Power BI consulting services and business intelligence consulting.
- Web design: fast, mobile-first business websites, including fixed-price web design packages.
- SEO and local search: technical SEO, content and Google Business Profile work. See SEO services.
- CRM and automation: CRM setup, data migration and the workflows around them. See CRM consulting.
- AI readiness: where AI will genuinely pay off for your business, and where it will not. See AI consulting.
How does an engagement with Lightray work?
Every engagement starts with a free 30-minute call with Edward. If there is a fit, you get a written plan with the scope, the timeline and the price before any work begins, and you approve it first. The work is then delivered remotely, with regular check-ins and full visibility into progress.
If there is not a fit, you will hear that on the first call, along with an honest view of what to do instead. Edward schedules every call personally rather than through a booking tool, so the call is set at a time that suits you.
Why is all the work remote?
Lightray's business address is ZworkSpace, 1303 W Valencia Dr. #224 in Fullerton, but the work itself is remote by design. Meetings happen by video call or phone, and dashboards, sites and files are shared through the tools you already use. That keeps senior-level work affordable and lets Edward work with businesses anywhere in the United States.
Remote does not mean hands-off. Clients describe the approach as hands-on and the communication as easy, which is the point: one consultant who knows your project, reachable directly.
What proof can you check for yourself?
We would rather you verify than take our word for it. Every figure on this site is one you can check, and the reviews we quote are copied word for word from Google, never edited or invented, in line with the FTC's rules on consumer reviews and testimonials. Lightray does not claim certifications or partner status it does not hold.
| Fact | Where to check it |
|---|---|
| 4.9★ Google rating | The reviews on Lightray Solutions' Google Business Profile |
| BBB Accredited, A+ rating, accredited since May 8, 2023 | Lightray's BBB business profile |
| In business since 2020 | The same BBB profile (business started March 11, 2020) |
| 20+ years of experience | Edward Pinela's LinkedIn profile |
| Directory ratings: ThreeBest Rated 2023, Top SEO Companies 2023, UpCity 2022, Pandia | Each directory's own Lightray Solutions listing |
Want to talk it through with Edward?
Book a free 30-minute call with Edward Pinela, MBA. You get an honest read on what to fix first — and if we are not the right fit, you will hear that on the call.
Frequently asked questions
Will I work with Edward or with a junior team?
With Edward. He runs the first call, writes the plan and does the core work himself through delivery. You are not handed to junior staff partway through the project, and you can reach him directly by phone or email.
Can we meet in person?
No. All Lightray work is remote: video calls, phone calls, screen shares and shared files. The Fullerton address is the business address, not a meeting place. Working remotely is how Lightray keeps senior-level work affordable for small and mid-sized businesses.
What if we don't like the work?
Two services carry a money-back guarantee. For web design, if you don't like your site, you get your money back. For Power BI, if you don't like working with us within the first 4 hours, you get your money back. Every other service is scoped and priced in writing before work starts.
What does the first call cost?
Nothing. The strategy call is free, lasts about 30 minutes and comes with no obligation. Edward schedules each call personally: send the form or call (714) 872-9606 and he will reply with times that work for you.
How long has Lightray Solutions been in business?
Edward founded Lightray Solutions in 2020. He brings more than 20 years of experience in technology and marketing, and has delivered 200+ projects. The business has been BBB Accredited with an A+ rating since May 2023.
Simple. Transparent. Proven.
No black-box processes. No endless discovery phases. A straightforward three-step approach designed to deliver measurable results fast.
Discovery Call
Free 30-minute strategy session where we assess your data landscape, website, marketing — and where AI would genuinely pay off versus where it's hype.
Free · No ObligationCustom Roadmap
You receive a tailored plan with clear deliverables, realistic timelines, and expected ROI. You approve every detail before we start.
Fixed Scope · Clear PricingMeasurable Results
We execute, measure, and optimize. You get dashboards, regular check-ins, and full visibility — so you always know the impact.
Data-Driven · TransparentGet a clear plan in one free call.
Tell us what you are trying to fix. Your request goes to Edward Pinela, MBA — the principal consultant who would do the work — and you hear back within 4 business hours.
Prefer to call? +1 (714) 872-9606