What is authentic Conversational Marketing?
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What is authentic Conversational Marketing?

Conversational Marketing In a Nutshell In a nutshell, conversational marketing focuses on two-way interactions between a brand and its customers. Companies use chatbots to enhance the quality of these interactions. And while a chatbot can handle many customer service issues, some will still require a human touch. Social messaging platforms have become the preferred medium…

5 Great Strategies to Generate Sales
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5 Great Strategies to Generate Sales

How to generate sales Here are 5 strategies for generating sales. The first three are relationship-based selling, solution-based selling, and value-based selling. The last two are different ways to sell, but all are very important. Learn to utilize these strategies to generate more sales and increase your profit margin. Also, remember to practice each technique…

Elite KPI Metrics – What Are They?

Elite KPI Metrics – What Are They?

What are KPI Metrics? You have probably heard of KPIs before. They stand for key performance indicators. These indicators are measures of the success of everyday business activities. Each one measures a specific outcome. Examples of key performance indicators are monthly store visits and white paper downloads. They should be easy to understand and adaptable,…